Social Media Coordinator

Role Type: Volunteer — Ongoing

Time Commitment: Regular weekly commitment; content creation and scheduling require consistent availability

Reports To: Organization Lead

ABOUT THIS ROLE

ACW has a Facebook group with over 22,000 members and a community that genuinely loves this organization. The Social Media Coordinator keeps that community engaged, informed, and growing — while also building our presence on Instagram and managing our business Facebook page. This is a creative, high-visibility role with real impact.

RESPONSIBILITIES

• Serve as the administrator and primary content creator for all ACW social media accounts: Facebook group, ACW business Facebook page, and Instagram
• Create and schedule regular content that reflects ACW’s voice — warm, community-rooted, and specific to Asheville and WNC
• Lead and support the team of Social Media Moderators, ensuring consistent coverage across all platforms including weekends
• Develop and execute a content calendar that keeps our audience engaged and informed about our mission, impact, and needs
• Grow and activate ACW’s Instagram presence, which is a current priority
• Coordinate with the Organization Lead on any major announcements, campaigns, or sensitive communications
• Monitor engagement and respond to comments and messages in a timely, on-brand way

WHAT WE’RE LOOKING FOR

• Experience managing social media accounts for an organization, business, or cause
• Strong content creation skills — writing, basic graphics, and/or photography
• Comfortable with Facebook (group admin and business page) and Instagram
• Creative, consistent, and self-motivated
• Understands ACW’s tone — we are not corporate, we are community
• Experience leading or coordinating a volunteer team is a plus

A NOTE FROM ACW

ACW’s Facebook group is one of the most active community animal groups in Western North Carolina. This role has a real platform — and real responsibility.